Motion
Website
HTML5 banners
Opto Motion Design
Given the script and visual ideas, I was responsible for a providing the visual and animation language for a variety of motion ads. The ads were lightweight to allow voice overs and also faster loading on web. The goal was to create ads that convert by showing Opto’s offerings concisely.
Opto Investments
HTML5 banner, YouTube ad spot, website animation
Storyboard & animation: Twindy Pham
Collaborated with marketing team (marketing lead, content manager, marketing director)
2024
Google web banner
HTML5 banners
Using Google Web Designer (GWD), I created 4 different sized web banners to be displayed on webpages. These ads targetted potential investors and advisors, requiring imagery that reflected our brand and shared ideals. The ads were handed off to an ad agency to implement.
YouTube ad spot
The Compound Show
(Audio on please!) This ad spot was featured on the Compound Show's YouTube channel and features the host's voice over, requiring simple visuals. The motion design was done in Adobe After Effects and handed off to the channel.
Web animation
Opto website
Collaborating closely with the Marketing Lead, I provided a web animation to convey a new feature on Opto's platform, displaying its flexible model of its features.
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