Marketing design
Opto Rebrand 2026
After five years building a reputation with a trusted network, Opto Investments was ready to evolve towards a technology-forward identity to differentiate itself from competitors. They launched a platform rebrand introducing expanded technological offerings, and they needed marketing collateral to match.
Opto Investments
email design, slide deck, social media, PDFs, landing pages, website, illustrations, swag
Graphic designer: Twindy Pham
Slide & web template: Ben Amies
2025
Challenge
Not just adapting the new design system, but elevating it
The goal: a unified brand presence that signals the firm's strategic evolution without sacrificing the premium feel they'd spent years building. Opto needed visuals for the touchpoints that product design doesn’t reach: brand imagery, compliant product showcasing, and scalable templated assets.
Process
Exploring and defining Opto's marketing design framework
Working closely with the Marketing Director and Content Lead, we explored brand elements to find the true look of the brand. After presenting them multiple options leveraging Opto's brand elements, we agreed on several guidelines to make it characteristicaly "Opto" while still leaving room for unique, creative designs.
Outcome
A cohesive, scalable brand system
The result was a brand system that informed every marketing design, from their social media to swag, creating a unified brand across customer touchpoints. Templates were used by internal teams for their future slide decks, social media, and landing pages. The assets were primarily digital and generated significant brand awareness and impressions on social media and Opto's blog.
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