Event
Tradeshow
Private Markets Symposium Event Collateral
The Private Markets Sympoisum brings together an invite-only group of 100 with a curated panel of industry voices to educate, connect, and empower attendees on private markets trends. With an exclusive, high-caliber audience, the collateral needed to do more than inform; it needed to set the tone for the entire event experience.
Opto Investments
banner, landing page, e-invite, slide deck, hand-outs, swag
Sole graphic designer
2026
Challenge
Bringing Opto to the forefront of the private investments space
With AI reshaping the private investment landscape, it was critical that Opto's presence positioned them at the forefront of that transformation, not just a participant in it. Visuals and design quality needed to reflect the technological edge and foresight Opto has in a rapidly changing space.
Process
Amplifying Opto's 2025 brand refresh into a full suite of event collateral
In collaboration with the Marketing Director and Content Lead, we pushed the visual language of their rebrand further, leaning into imagery and design choices that evoke technological advancement by reducing colors and introducing sleeker imagery.
Outcome
The symposium resonated well beyond the room
A LinkedIn post recapping the event earned 91 likes, strong engagement for an invite-only audience in a niche industry. Attendee response highlighted the authenticity of the speakers and the substance of the conversations, reflecting the quality of the event experience the collateral helped set the stage for.
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